DESCRIPTION

This program is designed for brands that already have a question, challenge or direction to explore — from microtrend analysis to visual direction, palette, material cues, product territory or capsule opportunity. Through research, trend forecasting and creative direction, FIS helps you clarify one strategic area and translate it into a more structured and actionable direction. THE PROGRAM INCLUDE: - Microtrend analysis; - Cultural and market signal research; - Visual signal mapping; - Concept moodboard; - Palette direction; - Material direction; - Product territory suggestions; - Capsule opportunity notes; - Strategic recommendations. BEST FOR: Brands that need clarity around a trend, category, material direction, visual territory or product opportunity, without starting a full collection strategy program. HOW IT START: You can begin with a free 30-minute intro call to understand the project fit. If deeper guidance is needed, we move into a 1-hour consulting session at €50. This amount will be deducted from the final proposal if you decide to continue with the program.