DESCRIPTION

A custom strategic program for brands developing a capsule, exploring a new category, repositioning a product line or building a more focused creative direction. Through research, trend forecasting and creative direction, FIS supports your brand in translating signals, references and ideas into a structured collection framework — from concept and visual language to product territories, palette, material direction and positioning recommendations. THE PROGRAM INCLUDE: - brand and project diagnosis; - trend and cultural signal analysis; - concept narrative; - creative direction framework; - capsule strategy & design; - product territories; - palette and material direction; - visual language; - positioning recommendations; - strategic roadmap. BEST FOR: Brands that need deeper research, creative direction and capsule strategy shaped around their stage, category, timing and goals. HOW IT START: You can begin with a free 30-minute intro call to understand the project fit. If deeper guidance is needed, we move into a 1-hour consulting session at €50, which will be deducted from the final program proposal if you decide to continue.